Tom's of Maine sells out to animal tester Colgate-Palmolive

Kiss that sweet cinnamint toothpaste goodbye, people. Tom's of Maine has gone the way of so many other responsible companies that have sold their good names and philosophies of responsibility to companies that exploit animals. This time it's Colgate-Palmolive that's putting on the snow job and paying out a cool $100 million cash to put ethical business practices and animal friendliness in the back seat. Tom and Kate argue that having a well-known company like Colgate market animal-friendly brand will increase the visibility of these products and, in response to consumer spending on these brands, shift a company's profits away from cruel practices and ultimately make responsible business practices the most profitable way to run the company. But is that what really happens? Given the relatively small sector of society that's even aware of the horrors of cosmetic testing (thanks in no small part to lobbying by these cosmetic giants to prevent legislation banning outdated, unnecessary, and unreliable animal tests even when alternatives exist!), it seems that multinational buyout of organic and animal-friendly brands is just another way to pad a bottom line fattened by cruelty and abuse.
Fortunately there are still companies out there that do not test. Please seek these brands out and vote with your dollars for cruelty-free and humane products made by companies with a conscience and a vision for a better world for all beings. I specifically recommend Beauty Without Cruelty and Kiss My Face, and Clear Conscience. And there are many others.



