PETA: Hard at work co-opting the animal rights movement
So essentially, an organization that claims to speak on behalf of animals is no longer encouraging people to boycott a company that sells the flesh of chickens to make money. How is this a victory for chickens? How is this consistent with the vegan message that PETA claims to promote?
I think that campaigns like this are extremely negative for the animal rights movement and extremely confusing for members of the general public, to whom we must appeal if we want animals to stop being killed for food. From the article:
KFC Canada President Steve Langford said he was delighted with the agreement.KFC kills chickens to make money, so how can PETA have "no differences of opinion about how animals should be treated." Isn't killing chickens part of KFC's treatment of animals?“It will be nice to put this behind us,” Langford said. “Our preference is to have nothing negative attached to our brand.”
Langford said the Canadian operations, which are independent of those in the U.S., had chosen to take the situation into its own hands and talk to PETA about animal welfare.
“Once I got involved and we actually met face to face, we found out that we had no differences of opinion about how animals should be treated,” Langford said.
Langford indicates that with the PETA boycott over, there will be "nothing negative attached to our brand." I guess killing chickens to make a buck isn't so negative once PETA ends its boycott of your company. To be honest, it sounds like even more money in the bank. And in fact, it is. PETA's own assessment of CAK outlines the economic advantages of this method of killing chickens for producers.
PETA spokesperson Matt Prescott gushes in an e-mail announcing the victory that "We didn't win our KFC campaign but we did win a part of it." If the campaign wasn't won, then why is the boycott being called off?
Most of the 300 independent franchisees have agreed to abide by the agreement with PETA. "It appears as though our campaign affected the bottom line to the point where the company finally had enough,'" Prescott said. "That said, I also believe that KFC in Canada is genuinely concerned about animal welfare."So if this economic crippling was a side effect of the boycott, how then is ending the boycott advantageous? How does a profitable KFC help animals? The only thing that seems clear here is that KFC in Canada is so genuinely concerned about animal welfare that it will continue to sell the flesh of dead chickens to consumers to make money.
From the content of the article, I believe many consumers will conclude that
1. Killing and eating chickens is bad only if the animals are treated cruelly.
2. Now that welfare standards for chickens have been changed, it's OK to eat chicken at KFC.
3. PETA and KFC are in agreement about how animals should be treated.
I fully support the idea that we treat chickens with care and respect. If they are going to be killed for food, of course it is better if they are killed without being tortured first. But until a company isn't killing chickens anymore, why on earth would a so-called animal rights organization lift its boycott of that company? How does an animal protection organization come to an agreement with an outfit whose sole reason for existence is to kill animals?
Here is more about the PETA-KFC boycott-ending agreement:
KFC Canada has committed to the following:As it turns out, CAK does not take live chickens out of the hands of workers. The animals still have to be loaded into the CAK unit, even if that unit is brought to the chicken shed and the birds are not transported. There's no doubt that animals destined for KFC buckets are subjected to extremely painful treatment, inflicted by the hands of uncaring, rushed, and emotionally numbed workers who likely have no avenues to complain about their treatment on the job or the killing of animals that is their job. Although these horrors may be reduced if the birds are not slaughtered using a shackling method, it's far from the humane death PETA is claiming.
Purchase 100 percent of its chickens, through a phase-in plan, from suppliers that use controlled-atmosphere killing (CAK)—the least cruel form of poultry slaughter ever developed. This will prevent live-scalding, sadistic abuse by workers (since with CAK, workers never even touch live birds), broken bones, painful electric shocks, live throat slitting and other abuses. This is the first time any company has committed to a total phase in of CAK. What’s most remarkable is that currently, only ONE chicken slaughterhouse in Canada uses CAK, so this will require the industry as a whole to switch over the next few years.
Add a vegan fried “chicken” sandwich to the menu of about 65% of all the KFCs in Canada! (It’ll be in stores around July, and I hope all you Canadians will devour it.)
Improve its animal welfare audit criteria to reduce the number of broken bones and other injuries suffered by birds and send PETA the detailed results of all their audits every six months . . . from now until the end of time.
Urge its suppliers to adopt better farming practices, including improved lighting, lower stocking-density and ammonia levels, and a phase-out of growth-promoting drugs and breeding practices that painfully cripple chickens.
Form an animal welfare advisory panel and allow PETA to have a say in who is on it.
What about not being killed at all, though? What if PETA, instead of spending these past seven years in grueling negotiations with KFC, had promoted the opening of a vegan fast food chain or had talked not about killing animals "more humanely" but about doing the most humane thing that can be done, which is not killing them at all?
As for the "vegan fried chicken" menu item (at only a little over half of KFCs in the entire country), I find it hard to believe that mainstream customers will choose it. Why should they, when the real thing is, according to PETA, animal-welfare friendly? If PETA no longer has a problem with KFC, why should consumers? Worse, PETA is encouraging its supporters, who would hopefully be vegans, to give their money to an animal-killing enterprise and devour its products. Wouldn't it be better for vegans to patronize vegan restaurants? How does giving money to KFC, an animal-killing enterprise, help the cause of animal rights?
Here's the bottom line: KFC kills chickens to make money. It's in their interest to (1) keep killing chickens to make money, and (2) implement only the welfare standards and changes that are profitable for the company. Working this hard and this long with an animal-abusing enterprise when these outcomes are known (it's a simple matter of economics, and PETA's documents outline them!) makes absolutely no sense when there are vegan enterprises and messages to be promoted.
I no longer support these campaigns. I no longer support PETA. There are better ways to advocate for animal rights and show people that it's wrong to use animals for food no matter how they are treated.
This self-proclaimed victory for animals is nothing but spin for PETA and a loud cha-ching! at the register for Kentucky Fried Chicken.




